When it comes to stocks, there are a lot of terms and phrases that can be confusing for beginners. One term you may have heard is double down. But what does double down mean in stocks? Is it a good or bad thing? 

In this article, we will define double down and explain what it means for stock investors. We will also discuss the pros and cons of doubling down so that you can make an informed decision about whether or not this is a strategy you want to use in your own portfolio. 

What does it mean to double down?

The term double down can have different meanings depending on the context. For example, in blackjack, to double down is to double your bet after receiving your first two cards. 

In investing, there are a few different interpretations of what it means to double down. One meaning is simply to buy more shares of a stock that has already lost money, in the hopes that the price will rebound. By doubling down an investor would be investing the same amount of money to buy more shares of a stock that is declining in price.

This strategy is often used by investors who are confident in their original analysis and believe that they are buying the stock at a discount. Another meaning of "doubling down" in investing is to use leverage, or borrowed money, to increase your position in an asset. 

This can be done by buying more shares on margin, or by buying derivative products like options. Leverage can increase your potential profits if the price of the asset goes up, but it can also magnify your losses if the price falls. 

Doubling down essentially means doubling your position size. You can double down when the price falls, when it stays stagnant, or even when it rises, which is essentially averaging up

Doubling down means that the investor is twice as confident in their investment as they were before. Which interpretation of "doubling down" is right for you will depend on your investment goals and risk tolerance. If you're trying to maximize your potential gains, using leverage might be a good option. But if you're more risk-averse, buying more shares of a declining stock might be the better strategy.

What is a double down strategy?

A double down strategy is an investing strategy that involves increasing your position in an asset when it falls in price. The goal of a double down strategy is to lower your average cost per share and increase your potential profits.

You can also double down on an investment that is doing good and looks to continue to increase. By buying more shares of a stock that is going up in price, you can increase your profits. However, doubling down on a stock that is increasing can cause a large allocation towards the investment. This can lead to a riskier portfolio. 

A double-down strategy can be used in any type of investment, including stocks, bonds, ETFs, and mutual funds. To use a double down strategy, you will need to have a plan in place before you make your investments. 

This plan should include your entry and exit points, as well as your risk management strategy. If you are new to investing, a double-down strategy may not be right for you. This is because it can be risky if you do not know what you are doing. 

How double down works

double down

The way double down works is that you're essentially buying more of the same stock at different prices. So, if you own 100 shares of a stock at $50 per share and it drops to $40, you might be tempted to buy more shares to average down your cost basis. 

Let's say you buy another 100 shares, now you have 200 shares for an average price of $45 per share. Your new cost basis is now lower since you've bought more shares at a lower price point. However, there is a risk involved with doubling down. 

If the stock continues to drop in value, you will end up losing even more money. That's why it's important to do your research before deciding whether or not to double down on a stock that has dropped in value. 

An example of what doubling down would look like for an increased investment would be if you put $100 into a stock at $50 per share, and it increased to $100. You then buy another two shares for $200. Your average for the 4 shares would be $75. 

This means that if the stock kept increasing, you would make more money off of each share because you doubled down on the amounts of shares you own. This is how the strategy can work both ways, whether the stock prices are increasing or decreasing. 

While there is risk involved with doubling down, it can be a helpful strategy if used correctly. If you're considering doubling down on a stock, make sure to do your research first to ensure that it's a smart decision for your portfolio. 

Advantages of doubling down 

There are several advantages to doubling down when you're investing in stocks. First, it allows you to reduce your overall risk. This means that if the stock does take a hit, you'll be less exposed than if you had simply held onto your original investment. 

Second, doubling down can help increase your potential profits. If the stock price does rise, you'll have made a smart investment and will be sitting on some healthy profits. 

Finally, doubling down when a great company becomes undervalued allows you to pick up shares at an even better price. This gives you the potential to make an incredible profit down the road if things go well for the company.

Disadvantages of doubling down

Of course, there are also some risks associated with doubling down. If the stock price falls after you've reinvested your profits, you could end up losing money. So it's important to be sure that you're comfortable with the risks before you commit to this strategy. 

Another thing to keep in mind is that doubling down can tie up a lot of your capital in one stock. This can be risky if the company runs into financial trouble or if the stock price falls sharply. 

So it's important to diversify your portfolio and not put all your eggs in one basket. Doubling down can also cause you to become biased and attached to a company. This is because you are essentially hoping for a bullish reversal or becoming euphoric about future prospects.

 It's important to remember that doubling down shouldn't be a decision made based on emotions. It should be made with intrinsic value instead. 

When should you double down? 

When to double down depends largely on your investment goals and your risk tolerance. If you are risk-averse and don't want to overbalance your portfolio, then you might not want to double down. 

On the other hand, if you're comfortable with a little more risk and you're trying to achieve aggressive growth goals, doubling down might be the right strategy for you. If you are doubling down because the fundamentals of a company have changed in your favor, then this can be a good strategy.

For example, if a company reports strong earnings or announces a new product, these would be reasons to double down. It might not be a good idea to double down on a company just because the stock price has fallen. 

This is because the stock price can continue to fall. Not all dips are meant to be bought. Some companies, even those that seem indestructible can fall victim to poor management, bad PR, or other unforeseen circumstances.

Before you decide to double down on a stock, it's important to do your homework and make sure you understand the risks involved. But if you're comfortable with the risks and you have a good reason to believe that the stock price will go up, doubling down can be a great way to boost your returns. 


When it comes to stocks, doubling down refers to investing double the money that the original plan allocated for. This strategy is often used by investors who believe that the stock's price will eventually go back up or by speculators that chase larger returns as the price moves up. 

While doubling down can sometimes help investors make money, it can also lead to even bigger losses. So, before you double down on a stock, be sure to double down on your research

Doubling down can double your losses or returns. Double-check your investment thesis and don't forget to think for yourself.