The financial markets are complex systems, that makes any attempt at predicting stock market prices extremely difficult. However, there are ways to analyze trends and the fundamental value of companies. This allows investors to predict how the market will behave. 

We will show you how some investors and traders predict the stock market movements and what factors to consider. 

We will also look at some of the tools and resources that are available to help you make informed decisions about your investments. 

Predicting the stock market

There are a few ways investors can better predict the movement of the stock market. We will discuss the 4 main ways to predict the potential outcome of a stock. Predictions can be based on:

  1. Financials and leadership 
  2. Customer trends and behaviors 
  3. Government legislations 
  4. Economic cycles 

It's best to have a broad understanding of all these factors and how to adjust your probability of profitability based on this research. If you understand only one or two of these categories, it may be helpful to join a trading or investment group. 

Where you can share your research, and learn from other traders and investors. Connecting with your peers can give you insights into categories you aren't as strong in. This can be the support you need to predict the markets accurately. 

On top of understanding the 4 broader categories, there are many different predictors out there. Most can be boiled down to three main types: technical analysis, fundamental analysis, and sentiment analysis. 

Technical analysis

Technical analysts look at past market data to predict future trends. They use tools like charts and indicators to identify patterns in stock prices movements. 

Many believe that the stock market is efficient, meaning that all relevant information is already reflected in stock prices. As a result, technical analysts believe that it’s impossible to predict the stock market other than through charting and patterns. 

Fundamental analysis

Fundamental analysis attempts to predict future stock prices by looking at a company’s financial statements. They focus on things like earnings, dividends, and company assets. 

Many believe that a company’s stock price will eventually reflect its underlying fundamentals.

Sentiment analysis

Sentiment analysts look at the overall mood of the market to predict future trends. They use things like social media data and news articles to get an idea of what people are talking about. 

If the overall mood is positive, they may predict that the stock market will go up. If the mood is negative, they may predict a downturn. 

Which predictor is the most accurate? 

There’s no easy answer when it comes to predicting the stock market. Different predictors work better in different markets and at different times. Additionally, depending on the investment strategy used, different investors will often rely on different factors to try to predict stock market moves.

However, all predictors have their limitations. No one can predict the future with 100% certainty, and even the best predictors sometimes get it wrong. 

So, should you use a predictor to help you make investment decisions? 

That’s up to you. However, it’s important to remember that no predictor is perfect, and you should always do your own research before making any decisions. 

Now that you know what type of analysis is effective for stock market predictions, it's time to learn more about the categories we can segment our predictions into. This will help you get a better overall understanding of the markets. 

Predicting company success based on financials and leadership 

This is the category that fundamental analysis falls under. Predicting the stock market is not an easy task, but it can be done by analyzing the financials and leadership behind the company. 

Using fundamental analysis, investors are able to value companies. Their goal is to find businesses that are undervalued, relative to their market valuation, and hold the stock until a rerating happens.

“If you do good valuation work the market will agree with you eventually”- Joel Greenblatt 

Based on fundamental analysis, investors will look at ratios such as price to earnings (P/E ratios), as well as other data such as sales and earnings growth. By looking at a company's financials, investors can value the company and get an idea of how the stock might perform in the future.

Another way to predict the stock market is by looking at a company's leadership. This includes factors such as the CEO's experience, the company's strategy, moat, and its competitive landscape. By looking at a company's leadership, investors can determine how the stock might perform over the long term.

“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.” - Warren Buffett

Several successful investors have used fundamental analysis to make investment decisions that have proven to be very profitable. However, one of the biggest disadvantages of fundamental analysis, is that it can take years before the company’s valuation reflects its true value.

Predicting stock prices with customer trends and behaviors 

This is the category where sentiment analysis falls under. To stay ahead of the competition, many companies turn to market research firms for help in predicting future trends - the stock market is no exception. 

Investors and traders alike often use financial predictors to measure where the stock is going. To do this, an investor can go on Google Trends and type in the ticker symbol of a company they are interested in. 

They can also enter the keyword of the product the company offers to see if there is any customer demand. It's important to know that just because a company is participating in a new trend, it doesn't necessarily mean they will succeed. 

It does however give a better understanding of the TAM (total addressable market) and if there is enough demand to validate the share price. 

Another way to predict customer trends and behaviors is to go on their social media and look through the comments. This way you can see if customers are enjoying their product or service. 

If there are a lot of complaints and not much customer service, this could be a potential red flag. 

As a predictor of stock prices based on social behaviors, simply being aware and listening can do wonders. 

For instance, if you notice more people are becoming vegan, that could be a trend that's in favor of vegan food companies. 

Predicting the stock market with government legislation

ESG, (environment, social, governance) can be a way to measure and predict how a stock will perform. ESG analysis looks at a company's environmental, social, and governance performance to predict future risks and opportunities. 

The idea behind ESG is that good environmental, social and governance practices are indicative of good financial performance. ESG standards have been legally required in many stock markets. Companies that are already positioned to not face penalties will benefit. 

This is just one example of how you can predict the stock market with government legislation. Another way to predict stocks based on law changes is by staying up-to-date with the politics of the government jurisdiction you are investing in. 


For example, cannabis is now legal in Canada. There were opportunities to invest in publicly traded companies just months before the official legalization. 

Canopy Growth Corp went from just under $10 a share in September 2017 to $67 just one year later. This was due in large part to the excitement of the legalization in October 2018. Many investors sold at the right time and gained profits as the stock is now back down to under $10 a share as of February 2022. 

This shows how it's possible to predict stock prices based on government legislation. It does, however, require your attention in politics and if a law doesn't go through, the speculation may not turn out in your favor. 

There are similar speculations currently around psychedelics-assisted therapy stocks. This can be seen with renowned investors like Kevin O'Leary betting big on companies like MindMed

Only time will tell if legislation allows for the distribution of these products and if the stock price will soar like the cannabis stocks. 

Whether it's a law that favors a company or a ban that harms it, as an investor, it's important to pay attention to the legal forces in the markets. 

Predicting the stock market through economic cycles

Investors have long tried to predict the stock market through economic cycles. The most prominent theory is that of the business cycle, which posits that economies go through periods of expansion and contraction. 

During periods of economic expansion, investors try to pick cyclical stocks. These companies tend to do extremely well during this part of the economic cycle. Once investors determine that the economy is approaching a contraction period, they often try to rebalance their portfolio by picking non-cyclical stocks.

While this theory has been around for centuries, it's only in recent decades that economists have started to develop models that can accurately predict these cycles. Some economists have even created computer models that can predict the stock market with a high degree of accuracy. 

Many factors go into predicting the stock market, but one of the most important is looking at past trends. By analyzing data on things like inflation, unemployment, and GDP growth, economists can get a sense of how the economy is doing overall. This information can then be used to predict whether or not stocks will rise or fall in value. 

Another important factor to consider when predicting the stock market is interest rates. When interest rates are low, it typically means that stocks are doing well, as investors and companies are able to easily finance themselves.

Conversely, when interest rates are high, it's generally bad news for stocks. This is because people are more likely to put their money into savings accounts rather than risk it in the stock market. 

By understanding the economic cycle, you can better prepare for financial winters and reap with rewards of your investments in economic autumn. 

Dollar-cost averaging index funds

If you do not have the desire to spend much time on the prediction methods mentioned above, you can try this investing style. It is much more boring and takes a lot longer to see significant profits. However, the dollar cost average into index funds is the most predictable form of making money through stock market investing over the long term. 

Exchange-traded funds: 

  • Represent a basket of securities that track an underlying index 
  • Can be bought and sold throughout the day on an exchange
  • Generally have lower fees than mutual funds 

Dollar-cost average: When an investor begins to invest in a new asset, they may want a dollar-cost average. Dollar-cost averaging is an investing technique where an investor buys a fixed dollar amount of a security at fixed intervals. 

This strategy of predicting stock market returns is much more passive and helps lower volatility. It also helps lower the risk of losing all your money if a single stock goes bankrupt. The great advantage is that it is a relatively easy investment strategy that guarantees returns over the long term. However, index funds are an inefficient investment vehicle when compared with picking individual stocks.

When you dollar-cost average into an index fund, you are investing in a basket of securities that track an underlying index. This means that you are buying into a more diversified investment, which can help to reduce your risk

Additionally, because popular ETFs are commonly traded, your investment will be more flexible. And finally, ETFs generally have lower fees than mutual funds, making them a more cost-effective option. 

You can also adjust your investment frequency and amount to get a more predictable return based on the average annual return of that fund. Typically investors of this type will select an index fund that tracks the S&P 500. 

Time in the markets vs timing the markets. 

This is an age-old debate between active traders and passive investors. The truth is, there is no right or wrong answer – it depends on your personal goals and risk tolerance. But what about predictability? Can we use historical data to predict future trends in the stock market? 

Some people believe that you can predict the stock market by looking at past patterns. Others believe that trying to predict the stock market is a fool’s errand, and that you’re better off just sticking with a long-term investment plan. 

So which side is right? 

Well, like most things in life, the answer is complicated. There are certainly some indicators that can help us predict short-term trends in the stock market. 

For example, if you see large amounts of volatility in a particular sector, the prices of stocks in that sector will likely start to rise or fall. However, making predictions over the short term is much more complicated than making long-term predictions.

We can all agree that Coca-Cola will still be around in 20 or even 50 years. However, predicting exactly how the stock will move in the next day or two is nearly impossible to determine. Despite the fact that long-term trends are influenced by many factors – such as political stability, economic growth, and interest rates.

So what does this all mean for you? 

If you’re an active trader, you may be able to use some indicators to predict short-term trends in the stock market. If you’re looking to invest for the long term, it’s important to focus on valuation and fundamental analysis. 

Trying to predict the stock market is not an easy task but it can be done. There are more risks involved and it will take up more of your time. However, it has the potential to make you more money in the short term if you execute trades with precision. Wrong analysis and predictions can also make you lose money.

Focus on identifying your mistakes and try to learn from them. Every investor and trader makes mistakes and wrong predictions. What is important is to improve upon them.

You don't have to select only one method of stock market prediction. You can have a trading account and also a separate account for dollar-cost averaging into an index fund for more predictable returns. This just depends on your risk tolerance and abilities as an investor. 

Be aware of black swans that can have a devastating effect on your portfolio and returns. A black swan event is by definition, an unpredictable event that can have a major impact on the stock market. While these events are rare, they can happen and often do when you are least expecting them. It is something to always remember when predicting the stock market. 

Can you predict the stock market? (summary) 

When trying to predict the stock market, it's important to remember that no one can predict the future with 100% accuracy. However, if you use the right tools and resources, you can increase your chances of making informed decisions about your investments.

Tools and resources available to predict the stock market:

  • Financial news sources such as Bloomberg, and Reuters
  • Stock analysis tools such as Morningstar and Yahoo Finance 
  • Compound interest calculators such as this one from 

Predicting the stock market is a complex task, but by understanding the factors that go into it, you can get a better sense of where the market is headed. 

By paying attention to things like economic data and interest rates, you can make informed decisions about whether or not to invest in stocks. Just remember that no one can predict the future perfectly, so always be prepared for unexpected changes in the market.