The Ferrero brand is most likely to be familiar to you as the company that produces Nutella, among other products. In 2020, it was ranked the 2nd largest chocolate company in the world

This leads many investors to question if it is possible to invest in Ferrero stock.

Interestingly enough, despite its impressive size, Ferrero is a family-owned business. 

The Ferrero family has controlling interests in the company through a holding company called Ferrero International S.A. 

In this article, we'll take a look at Ferrero's history, and business model, and answer the question of whether or not you can invest in Ferrero stock. 

Can you invest in Ferrero stock? 

No, currently you cannot. Ferrero International S.A. is a privately held company, meaning that it is not traded on any stock exchange. This means that the general public cannot purchase shares in the company. 

So, if you're looking to invest in a delicious chocolate company, you'll have to look elsewhere for now.

Does Ferrero have a stock symbol? 

Ferrero does not have a stock symbol. The company is privately owned by the Ferrero family. Ferrero is a privately held company with no publicly traded shares. This means that it is not possible to buy a stock of Ferrero.

Is Ferrero listed? 

The company is not listed on any stock exchange, meaning that you cannot buy shares directly. However, there are a few ways that you can indirectly invest. Make sure to keep reading because we will explore these methods later on in the article. 

Is Ferrero a publicly-traded company? 

Ferrero is not a publicly-traded company. This means Ferrero fans cannot invest directly in the company by buying shares. 

Is Ferrero a US company? 

No, Ferrero is an Italian company. It was founded in 1946 by Pietro Ferrero in Alba, Italy. Although Ferrero does have a strong presence in the US market, the company is headquartered in Europe. 

Who owns Nutella? 

nutella stock

Nutella is a popular brand that is owned by Ferrero. It is one of their most popular brands alongside Kinder and Tic Tac. Pietro Ferrero created Nutella in 1964, and it has since become a breakfast staple around the world. 

Who owns Ferrero? 

The Ferrero family owns Ferrero through a holding company called Ferrero International S.A. The family is known for creating generational wealth by keeping the business in the family. The holding company is currently controlled by Giovanni Ferrero. 

He inherited the company after his father (Michele Ferrero) passed away in 2015. Before Michele Fierro owned the company, it belonged to his father Pietro Ferrero (Giovanni's grandfather). 

How to invest in Ferrero 

It is difficult to invest in Ferrero as a retail investor. However, there may be some workarounds that allow you to indirectly invest. One option would be to invest in companies that do business with Ferrero or that are in the same industry. 

Investing in a firm that produces packaging for Ferrero products is one example. You could also invest in companies that are suppliers to Ferrero. For example, you could buy shares of a company that produces cocoa beans, which are used to make chocolate. 

This commodity is not directly linked to Ferrero, but it is an essential ingredient in the company's products. Another example would be to buy shares of a company that sells hazelnuts, one of the key ingredients in Nutella. 

Investing in a company that provides their machinery can also be used as an indirect way to invest in Ferrero. However, you would need to do some internal research to figure out if there are any companies you could invest in. 

The final option would be to invest in their brand name by buying their products in bulk and selling them at a higher price. However, this option is not recommended as it is illegal in some countries. The better route would be to become a licensed distributor or reseller of their products. 

This way you can profit from their brand. Although you won't be getting any equity, you will still be benefiting from their success. And your business itself is an investment in growing its brand as you help them reach new customers. 

The bottom line is that it is possible to invest in companies that do business with or are suppliers to Ferrero. However, it is difficult to invest directly in the company due to its private ownership structure. 

If you're looking to invest in a delicious chocolate company, you may be able to strike a deal with the Ferrero family. But for now, it looks like you'll have to find another company to invest in! 

Similar companies to Ferrero you can invest in 

If you're looking for companies to invest in that are similar to Ferrero, there are a few options. One is Hershey's, which is a publicly-traded company and one of the largest chocolate manufacturers in the world. 

What's interesting about Hershey's is that they have a large portfolio of brands, including some that are in the same space as Ferrero products. 

For example, they have a hazelnut spread called "Hershey's Spreads" that is similar to Nutella. They also have a line of chocolate candies called "Kisses" which are similar to Ferrero's "Rocher" chocolates. 

Both of these companies provide sweet treats but investors can only get a taste of Hersey's. 

Another option is Lindt, which is a Swiss chocolate company. Lindt provides a more luxurious chocolate experience and has a strong presence in Europe. However, they are also popular among US consumers. 

Lastly, there's Nestle, another large food and beverage company with a focus on confectionery products. Nestle has a wide variety of chocolate products, including KitKat and Smarties. If you are looking to invest in more than just chocolates and candy, then Nestle may be a better option for you. 

The amount of brands that Nestle owns is staggering. In addition to confectionery, they have products in coffee, bottled water, baby food, and more. 

Nestle is a publicly-traded company, so investors can get a piece of the action. And with its wide variety of products, Nestle is a well-diversified company. It does not matter what consumers are craving because there is a good chance that Nestle has a product to satisfy that need. 

While you can't invest directly in Ferrero, there are plenty of other delicious companies out there to choose from. 

Ferrero vs Mars 

Hershey's, Lindt, and Nestle are all publicly traded companies that have proven to be strong competitors in the confectionery industry. However, there is one more company that has made a name for itself and that is Mars. 

Mars is a private company, so it is not possible to invest in them either. However, their products are some of the most popular in the world. In fact, they took the number one position ahead of Ferrero when it comes to the largest chocolate companies in 2020. 

Some of Mars' most popular brands include M&Ms, Snickers, and of course, Mars Bars! And if you're looking for a nutritional boost, they also own CocoaVia, a line of supplemental dark chocolate products. 

Mars also owns a pet food division called Pedigree. This is a popular brand among pet owners and is known for its high-quality products. Mars does not just provide treats for humans, but for our furry friends as well. 

With so many iconic brands, it's no wonder that Mars is one of the largest privately-owned companies in the world. And while you can't invest in them directly, you can still enjoy their products. 

Of course, you can find ways to invest in their suppliers, but that would require deeper research that is beyond the scope of this article. 

Ferrero: Investing in the supply-chain 

As mentioned earlier, the best way to invest in these types of businesses is to invest in the companies that supply the raw materials. Each of these companies made a name for itself through chocolate. 

To make chocolate, cocoa beans are needed. Cargill is one of the largest suppliers of cocoa beans in the world and one of the largest privately owned companies worldwide. Not only does Cargill supply cocoa beans, but it also has a wide variety of other agricultural products. 

This includes grains, oilseeds, and more. And with over 150 years of experience, Cargill is a company that you can trust. Unfortunately, Cargill is also privately held. However, this gives you an idea of the type of company that you should be looking for if you want to invest in the cocoa bean industry. 

The last option could be to invest in retail stores that often sell these types of items. For example, Walmart or Target could be a good option. However, by investing in these companies, you are starting to sway away from the actual brands themselves. 

This is because this business should be evaluated differently than companies that produce the actual product. 


Ferrero brands are beloved by many, but the company is a private entity, so it's not possible to invest in them directly. However, there are plenty of other companies to choose from if you're looking to get a piece of the confectionery pie. And with so many delicious options out there, you really can't go wrong. 

The chocolate industry is ripe for investing if you know where to look. By evaluating the different types of companies, you can find the right fit for you. And with a little bit of research, you can be on your way to sweet success.