There are many companies in the business intelligence (BI) space, but Gartner and Forrester are two of the biggest. Gartner is a well-known research and advisory company, while Forrester is a consulting firm. Both have their pros and cons, but which one is better? 

What is Gartner? 

Gartner is a renowned information technology consulting and research firm. They provide research, executive programs, consulting, and host conferences for their clients. Gartner is headquartered in Stamford, Connecticut, and has over 15,000 employees. 

The Gartner Magic Quadrants and the Hype Cycle are two of its most important data visualizers for market analysis and measuring technology lifecycles. However, they also offer powerful research products such as: 

  • Critical Capabilities: Analyzes products & services 
  • Digital IQ: Shows a brand's positioning 
  • TalentNeuron: Compares talent 

This versatile company is not limited to only providing research on specific sectors. They have worked with various businesses across a multitude of industries. Their research provides solutions ranging from finance, human resources, supply chains, sales, marketing, legal, procurement, and information technology. 

Gardner also works with government agencies, non-profits, and academic institutions. This approach helps them acquire a more diverse customer base. 

Why would a company need a business intelligence firm like Gartner? 

The Gartner research and consulting services can provide insights that help organizations make decisions about technology investments. Gartner’s analysts offer in-depth analysis of trends, vendors, and products. 

They also help companies with specific issues such as vendor selection, product evaluation, and project management. This is helpful because making the wrong decision when conducting business decisions can be costly. Gartner’s research and services help to mitigate these risks. 

They can also help identify opportunities for improvements. Overall, Gartner’s research and consulting services can be extremely helpful for companies who want to make the best decisions possible. 

Who are Gartner's biggest clients? 

Gartner's biggest clients are McDonald’s, Qualcomm, BBVA, and AstraZeneca. These are just a few of the big clients that worked with Gartner. Their website shares more case studies and client success stories for organizations of various sizes. 

Gartner is a well-known and respected firm that serves more than 14,000 organizations internationally. It should not be surprising if Gartner has provided research on a company that you work for or a company that you are invested in. They may not be popular among consumers, but in the B2B (business to business) world, Gartner is the go-to firm for market research and analysis. 

Is Gartner a publicly-traded company? 

Yes, Gartner is a publicly-traded company. It is listed on the New York Stock Exchange under the ticker symbol "IT." Gartner is a multibillion-dollar firm and is a part of the S&P 500. 

What are the companies like Gartner? 

There are a few companies that compete with Gartner in the market research and consulting space. Forrester Research is one of Gartner's main competitors, followed by IDC and Omdia. 

These companies offer similar services to Gartner, including research reports, analyst commentary, webinars, and consulting services. However, Gartner is the largest of these four companies, with a revenue of $4.73 billion in 2021.

The competition between these firms is intensifying as the market for research and consulting services matures. Many large enterprises are increasing their investments in data research to gain the best outcomes. 

As a result, the entire industry has shown to be in demand in recent years. Despite the competition, Gartner remains a dominant player in the market and is well-positioned to compete in the years ahead. 

Its strong brand name, extensive customer base, and deep expertise in the research and consulting space give it a competitive edge over its rivals. Gartner's competitors will need to continue innovating if they want to keep up with this industry leader. 

What is Forrester Research? 

Forrester is a global research and advisory company. They provide data-driven insights for their clients to help them make better business decisions. Forrester is headquartered in Cambridge, Massachusetts, and has over 1,700 employees The firm's customers include senior executives, business strategists, and IT experts. Overall, Forrester forecasts how trends will affect businesses, customers, and society. 

Is Forrester Research a publicly-traded company? 

Yes, Forrester Research is a publicly-traded company. It is listed on the NASDAQ under the ticker symbol "FORR." 

Which is better: Gartner or Forrester? 

There are a lot of companies in the business research industry, but Gartner and Forrester are two of the biggest. Gartner is known for its IT research, while Forrester is known for its customer experience research. So, which one is better? 

That's a tough question to answer - it really depends on what you're looking for in a data-driven company. Gartner has more clients in the Fortune 500, while Forrester has more clients from the small business sector. Both companies have their pros and cons, so it really comes down to what you need. 

Which is a better investment, Gartner or Forrester? 

If you are an investor or trader, here are some quick metrics about these two companies to help you decide: 

Forrester Stock (Ticker Symbol: FORR) 

  • Revenue: $494 million 
  • Market cap: $1B 
  • P/E ratio: 40 
  • Dividend: No 

Gartner Stock (Ticker Symbol: IT) 

  • Revenue: $4.73 billion 
  • Market cap: 23.35B 
  • P/E ratio: 30.84 
  • Dividend: No 

As you can see, Gartner is the larger company with more revenue. However, Forrester has a higher P/E ratio, which means that its stock is trading at a higher multiple of earnings. So, which company is better? Gartner or Forrester? 

That really depends on what you're looking for. Gartner is a larger company with more revenue, while Forrester has more clients from the small business sector. Both companies have their pros and cons, it really comes down to what you need. 

If you are an investor or trader, Gartner can be a better investment due to its strong brand name. Forrester can be a good option if you can only afford a lower share price. It's important to review the investor's presentations from both of these companies before you make a financial investment. 

Remember to always do your research and make the best decision for your individual investment goals. 

Are Gartner and Forrester competitors? 

They provided similar services but they are not direct competitors. This is because Gartner is more focused on optimizing business operations through their research. While Forrester is an expert at B2C (business to consumer) analysis. 

Although they both offer products that can serve any type of business, Forrester is more well known for working with smaller clients and brands. This is because these types of clients are typically more "Customer-obsessed" which Forrester reiterates as their strength. 

Conclusion

Gartner is better for a business that wants to focus on their IT and operations, while Forrester shines with their customer experience research. Neither company is directly competing with each other, but Gartner and Forrester both offer valuable insights for business growth. 

They are both great companies and potentially profitable investments if they can continue to drive results for their business partners. Whichever company you choose, make sure to do your own research to see if their services align with your specific needs.